An Important Source Of Leads For Law Firms: Paid Search

Paid search, also known as pay-per-click advertising, is an important source of leads for law firms. With paid search, you can target potential clients by placing ads on Google and other search engines. This article will explain how to get the most out of your law firm’s paid search campaign. Once you understand the basics of paid search for law firms, this article will walk you through the process of setting up your own campaign. Detailed guide PPC for Lawyers.

How Law Firms Use Paid Search Marketing

Law Firms can use paid search marketing to drive potential clients to their website. The goal is to get those visitors to either sign up for your law firm’s email list or call your law firm for a free consultation. In order to get people to sign up or call, you’ll need to create a compelling “ad.” This is the short, text-based advertisement that appears next to your firm’s name on the search engine results page. Ads can include your law firm’s name, a catchy tagline, and a link to your website. As the person searching for legal help, you’re probably feeling overwhelmed and stressed. Your law firm’s ad needs to provide some immediate relief.

What You Need To Know Before Starting A Paid Search Campaign

You need to know your law firm’s website’s “keyword” or “search term” volume before starting a paid search campaign. The keyword volume shows how many times a month people search for a particular term. For example, “Personal Injury Lawyer” has a monthly search volume of about 420,000 people. When you know the keyword volume, you can put together an effective ad. The ad needs to include the keyword so people searching for assistance with that issue can find you. If you don’t know keyword volume, you can still start a campaign. However, the campaign will likely have a lower ROI. That’s because you won’t be showing up first in search results. Instead, you’ll be buried in the lower ranks at the bottom of the page.

Paid search can be a valuable source of leads for your law firm. But it doesn’t work unless you invest the time and effort needed to create an effective campaign. The good news is that it’s not as complicated as it may seem. With the right tools, you can create a well-optimized campaign in just a few hours. Once you’re live, you can start reaping the benefits of paid search for law firms in as little as two months. The earlier you start, the sooner you can begin growing your practice.