Law Firm Marketing: Great Content Ideas

Great law firm marketing begins with great content. Content is the cornerstone of any successful law firm marketing strategy. Content may not be the most exciting part of law firm marketing as it requires a lot of planning and effort to get right. However, once you’ve created your law firm marketing content you need to find ways to get it in front of potential clients so they can see how awesome your services are.

Create Great Content Using Expert Interviews

One of the easiest ways to create great content is by interviewing industry experts. When you interview experts in your field, you can publish the content on your website, social media accounts, or in your newsletter. Additionally, you can also repurpose that content and use it in other places like a whitepaper or even a few blog posts. Interviewing experts allows you to bring in content that’s not only interesting for readers, but it also helps establish you as an authority in the field.

Write Quality Client Services Reviews

If you provide a certain type of legal service, you might want to create a series of reviews from clients who’ve used your services in the past. You can publish these on your website, social media, or in your newsletter. This is a great way to showcase your work while also providing value to your readers. For example, let’s say you specialize in real estate law. You can get reviews from past clients that highlight what they liked about working with you and your firm. This can help humanize your business and show potential clients that you’re not just a company, but rather a team of people who want to help them out.

Use Video to Showcase Everything You Do Well

If you haven’t gotten into video content yet, now is the time. Video is undoubtedly one of the most effective mediums for law firm marketing. It’s visual, it allows you to connect with your audience in a more personal way, and it offers an opportunity to be creative and unique. You can create video content in a number of different ways. You can create fancy video ads with your law firm logo, you can create a video blog post, or you can even record a quick video testimonial from one of your past clients. The options are endless, but one thing is certain – video is a must for any successful law firm marketing strategy.

If you want to succeed in law firm marketing content, you need to start with great content. Creating blog posts, videos, and other types of content will help you build your audience, drive traffic to your website, and position you as an industry leader. Great content is crucial, but you also need to find ways to get it in front of potential clients.